Hi, I’m Emma — I started Tutti because I’ve always believed school (and life) should feel more fun, more personal, and a little less “same for everyone.” When I was younger, I loved collecting tiny treasures that showed who I was, but backpacks and uniforms never really let me do that. Tutti was born to change that. Each charm is handmade in small batches and designed to clip on anywhere — a little pop of joy that makes your world feel more you.

For me, Tutti isn’t just about keychains. It’s about keeping that inner kid alive, celebrating quirks, and turning everyday moments into happiness you can literally carry with you. I made Tutti for my niece, Mia, who reminds me every day that the best accessory is your personality. Tutti exists so she — and every kid like her — can shine bright, embrace their quirks, and never hide their spark.